We use cookies to personalize content and ads, to provide social media features, and to analyze our website traffic. We also share information about your use of our site with our social media, advertising, and analytics partners. Our partners may combine this information with other data that you have provided to them or that they have collected from your use of their services.

Furthermore, cookies are processed and used by third-party providers in the USA. There is no decision from the European Commission and no certificate from the European Court of Justice confirming an adequate level of data protection in the USA. Moreover, the USA does not guarantee the security of personal data. Therefore, there is a possibility that personal data may be used by authorities for control and surveillance purposes. There are no effective legal remedies against this data access.

1. Technically necessary cookies

   Our website currently does not use any technically necessary cookies beyond those used for browser session management.

2. Analytics and marketing cookies

   a) Google Analytics (via Google Tag Manager)

   We use Google Analytics on our website via Google Tag Manager. The standard Google Analytics cookies _ga , _gid , _gat and gac * are used.

   • Publisher : Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
   • Description: We primarily collect information about your interactions with our website using cookies, device/browser data, IP addresses, and website or app activity. Google Analytics also collects your anonymized IP addresses to ensure service security and provide information about the user's region (so-called "IP geolocation"). Using the anonymization function ("IP masking "), Google shortens IP addresses within the EU/EEA by removing the last octet. Google acts as a data processor, and we have a corresponding data processing agreement with Google. The information obtained about your use of this website and the anonymized IP addresses are generally transmitted to and processed on a Google server in the USA. In these cases, Google has committed to the EU-US Privacy Framework.
   • Link to the privacy policy: https://business.safety.google/privacy/
   • Which data is processed: Browser information; click path; date and time of visit; location information; IP address; interaction data; usage data; device operating system; device information; referrer URL; browser type; browser language; screen resolution; JavaScript support; pages visited; user behavior; hostname; URL visited; downloads; app updates; purchase activity; widget interactions; Flash version.
   • Purpose of data processing: The purpose of our use of this tool is to enable the analysis of your user interactions on websites and in apps, and to improve our services and make them more interesting for you as a user through the statistics and reports obtained.
   • Legal basis: The legal basis for processing your information is your consent, granted via our consent manager tool (Art. 6 para. 1 sentence 1 lit. a GDPR). You can withdraw your consent at any time without affecting the lawfulness of processing prior to withdrawal. The easiest way to withdraw your consent is via our consent manager, or by installing the Google browser add-on, which is available via the following link: https://tools.google.com/dlpage/gaoptout?hl=de/
   • Place of processing: European Union/USA

   Cookies used:

   Cookie name	life	Description
   _ ga	2 years	Collection of statistics on website usage (reach measurement)
   _gid	24 hours	ID to identify the user within 24 hours of the last activity
   _ gat	1 minute	Used to limit the request rate and differentiate users.
   gac	90 days	Contains information about the ad you clicked on (Google Ads conversion tracking)

   b) Meta (Facebook) Pixel

   Meta (Facebook) Pixel on our website to measure the effectiveness of our marketing measures and to show you relevant advertising.

   • Publisher: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
   • Description: The Meta Pixel is an analytics tool that allows us to measure the effectiveness of our advertising by understanding the actions people take on our website. The pixel collects information about your visit and interactions on our website and transmits this information to Meta. Meta may use this information to show you personalized ads on Facebook and Instagram and to provide us with reports on the effectiveness of our advertising campaigns.
   • Link to the privacy policy: https://www.facebook.com/privacy/policy/
   • What data is processed: Browser information; IP address; Pages visited; Interaction data; Device information; Referrer URL; Timestamp; User behavior; Purchase activity; Facebook user ID (if logged in).
   • Purpose of data processing: Measuring advertising effectiveness; optimizing advertising campaigns; retargeting ; creating custom audiences and lookalike audiences ; analyzing user behavior; conversion tracking.
   • Legal basis: The legal basis for processing your information is your consent, which you grant via our consent manager tool (Art. 6 para. 1 sentence 1 lit. a GDPR, § 25 para. 1 TTDSG). You can withdraw your consent at any time without affecting the lawfulness of processing prior to withdrawal. You can withdraw your consent via our consent manager.
   • Place of processing: European Union/USA. Meta Platforms is certified under the EU-US Data Privacy Framework.

   Cookies used:

   Cookie name	type	life	Description
   _ fbp	First-party	3 months	Identifies browsers for advertising and analytics purposes (browser ID)
   _ fbc	First-party	3 months	Stores the Facebook Click ID ( fbclid ) from ad clicks for tracking purposes.
   fr	Third-party	3 months	Delivers, measures and improves ad relevance (used for retargeting )
   sb	Third-party	2 years	Identifies browsers for login/authentication and security.
   datr	Third-party	2 years	Detects suspicious logins and ensures the integrity of the website.
   usida	Third-party	session	Collects browser and session data for ad delivery.
   wd	Third-party	session	Saves browser window dimensions to optimize ad display.